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Welcoming 2018 with colours, and purpose

Colours. They fill us. They’re there for our best achievements and are always there in our everyday efforts. In 2018 may colours fill you. With joy, happiness, elation and accomplishments. From your training, your rides, your races, and most of… Continue Reading →

Purpose Customs Tour de Chiang Mai Doi Inthanon Jersey

Although in general, we do not do custom jerseys because of the difficulty in maintaining design, style and product quality; we had taken exception with a group of Singapore-based riders who was making the ride up the fabled mountain of… Continue Reading →

The Inspiration Behind Our Special Edition Women’s Purpose Cycling Jerseys

The story of a weave. A weave always start as a thread. And over many layers of threads something beautiful is crafted. Like a weave, it takes many rides, most times the same ones over and over, until you become… Continue Reading →

Chasing Rainbows. When effort means more than outcome

Rainbow Chasing: A person who is out of touch with reality. They chase dreams that are too old for or are not talented enough to be chasing ~ Urban Dictionary Chase Rainbows: If someone chases rainbows, they are trying to… Continue Reading →

Why Apparel? Why Not Tech? The Answer is Why Can’t Apparel be Tech?

Kevin Plank built Under Armour into a $4 billion behemoth. He’s just spent almost $1 billion to get into an entirely new business. Can this decade’s most unlikely tech startup beat Nike? Source: Kevin Plank Is Betting Almost $1 Billion… Continue Reading →

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