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WELCOME TO THE PURPOSE MAGAZINE

Purpose Performance Wear

Triathlon and cycling performance wear born in South East Asia.

Made for hot, humid climates the likes of South East Asia.

THE MOST COMFORTABLE JERSEYS YOU WILL EVER WEAR

About Purpose

Designed in Singapore, we produce our ideas for the conditions that you will be wearing them in. Worn, tested and raced in major regional and local triathlons and cycling races.  

Every Purpose is made to meet the the demands put on by our weather. Every Purpose is constructed using top quality fabrics and components from Italy, China and Korea.

Tested and proven in the world's most extreme cycling race

5500 kilometers. A total 55,000 meters of elevation in 6 days. A route longer than the Tour de France; in less than half the time. From the west coast to the east coast of the United States, the jerseys and bib shorts worn by 4-men team runner up, Team Australia II in Race Across America.

Team, Ambition, Victory and Flow: 

The four stages of purpose

The four series of Purpose for the four stages of Purpose. We are guided by these values and principles.

PURPOSE TEAM

Designed for team and group wear, Purpose Team are made for with a relaxed fit.

PURPOSE TEAM

For those who are more serious and has a goal in mind.

PURPOSE VICTORY

Race-day fit made with

PURPOSE FLOW

Race-day fit made with

Born in South East Asia, for climates the likes of South East Asia

Three levels of construction, for different levels of function and performance.

ELITE CARBON

ELITE CARBON

PRO PERFORMANCE