Category Announcements

PURPOSE announces its Indonesia ambassadors for 2020/2021

PURPOSE Performance Wear officially launched in Indonesia last year and we have been working hard to build the brand there, organising PURPOSE Fellowship rides and engaging with the multisport community. Today, we are proud to announce six of Indonesia’s finest… Continue Reading →

Zach Bitter to attempt 100 Miles Treadmill World Record in PURPOSE running gear

PURPOSE Performance Wear signs American extreme endurance runner Zach Bitter Zach will be wearing the PURPOSE PRO Performance running top and shorts for the entire duration of the 100 Miles Treadmill World Record Zach is currently the World Record Holder… Continue Reading →

PURPOSE is officially in India

Earlier this year, we officially entered India, starting with a sponsorship of the Turathlon 2020 in Bangalore. We are also happy to announce that we are now present in India via our distributor Triathlon Solutions.

Endure IQ x SFuels x PURPOSE Ambassador Racing Team 2020

Today, we officially announce the partnership with Endure IQ and SFuels for their Ambassador Racing Team. This is a US-based athlete-ambassador programme that takes applications and awards the cream of the crop with a range of endurance training programmes, strategies… Continue Reading →

PFbrick series for Powerman Malaysia

We are launching the PURPOSE Fellowship Brick series, led by Ziq Junaidy, to help you train in the lead up to the Powerman Malaysia 2020! It will take place every Sunday from 2 February to 8 March at 7.00am. Meeting… Continue Reading →

PURPOSE Performance Wear launches the ‘Most Comfortable Running Kits’ you will ever wear

Three years after its inception, PURPOSE Performance Wear – the only homegrown triathlon suit and cycling kit brand with a consumer base across Southeast Asia, Australia, Europe and United States – is extending its technical performance range into running with… Continue Reading →

PURPOSE Performance Wear Enters An Official Partnership with Malaysia Triathlon

SINGAPORE, 26 Sep 2019 – PURPOSE Performance Wear, a premier trisuit and cycling kit brand from Singapore, is pleased to announce the partnership with the Malaysia Triathlon Association (“Malaysia Triathlon”) as their official racing and training wear sponsor. This comes… Continue Reading →

PURPOSE Performance Wear Enters An Official Partnership With Triathlon Singapore

SINGAPORE, 23 Sep 2019 – PURPOSE Performance Wear, the only homegrown trisuit and cycling kit brand in Singapore and Southeast Asia, is proud to announce the partnership with the Triathlon Singapore (TS) as their racing and training wear sponsor. Effective… Continue Reading →

Suara Naluri – Episode 4

We are so blessed that Suria featured us on their Suara Naluri documentary series, telling our founder’s story and the journey of our homegrown label. Here is the full video:

Welcoming 2018 with colours, and purpose

Colours. They fill us. They’re there for our best achievements and are always there in our everyday efforts. In 2018 may colours fill you. With joy, happiness, elation and accomplishments. From your training, your rides, your races, and most of… Continue Reading →

Compete vs Complete. Purpose Team Australia II Clinches 2nd in 4-Men Team Category. 3rd Overall at Race Across America

Compete vs Complete. What does it take to come in among the top in what is dubbed as the world’s toughest bike race – Race Across America? In the case of Purpose and Team Australia; 4 good riders, 12 fantastic… Continue Reading →

2 Different Stories, One Common Purpose

Success is the good fortune that comes from aspiration, desperation, perspiration and inspiration. It is just about 10 days until Purpose embarks on a journey that personally, I would have thought will happen much later. Within this small span of… Continue Reading →

Purpose Sponsors Team Australia II in Their Quest to Win The Race Across America (RAAM)

FOR IMMEDIATE RELEASE  To Take On The World’s Toughest Endurance Cycling Race, With Purpose 2 April 2017 Singapore, SG: Purpose Performance Wear is pleased to announce it’s sponsorship of Team Australia on their 2017 Race Across America (RAAM) campaign this June 17. With… Continue Reading →

Singapore-Based Purpose Signs Three Elite Athletes on 3-Year Contracts. More are being scouted.

FOR IMMEDIATE RELEASE  Putting Singapore into the regional and global triathlon scene 1 March 2017 Singapore, SG: As part of a drive to get into the triathlon and cycling scene around the region as well as globally, Purpose has signed on 3… Continue Reading →

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