Category: Announcements

PFbrick series for Powerman Malaysia

We are launching the PURPOSE Fellowship Brick series, led by Ziq Junaidy, to help you train in the lead up to the Powerman Malaysia 2020! It will take place every Sunday from 2 February to 8 March at 7.00am. Meeting point is the parking lot of Palace of Justice at Putrajaya.

Here is the training programme:

2 Feb 2020 – 30 min run (easy) > 60km bike (steady) > 5km run (easy)

9 Feb 2020 – 30 min run (easy) > 60km bike (tempo) > 5km run (easy)

16 Feb 2020 – 5km run (easy) > 30km bike (race pace) > 5km run (tempo)

23 Feb 2020 – 2 hours bike (steady) > 30 min run (race pace)

1 Mar 2020 – 1 hour bike (easy) > 30 min run (easy) + 1 hour bike (race pace) > 30 min run (race pace)

8 Mar 2020 – 1.5 hour bike (easy) > 30 min run (easy)

You may go at your own pace, so don’t worry about your timings. The most important thing is we get to train together and motivate each other!

Register your interest at!

Use Waze to get to the parking lot of Palace Of Justice, Jalan P3m, Putrajaya:

PURPOSE Performance Wear launches the ‘Most Comfortable Running Kits’ you will ever wear

Three years after its inception, PURPOSE Performance Wear – the only homegrown triathlon suit and cycling kit brand with a consumer base across Southeast Asia, Australia, Europe and United States – is extending its technical performance range into running with a line called PURPOSE for Running. Titled Developed by Us, Made by You, this is the same theme that will be driving PURPOSE’s brand campaign and conversations for 2020.

A specialist in premium, technical, high quality performance wear specifically developed and made to cope with the heat and humidity of the tropical region, PURPOSE started out focusing on triathlon, a multisport that involves swimming, cycling and running. Cycling jerseys were the first to be developed and launched in 2017, followed by trisuits later that year.

“Being a technical performance wear brand for triathlon, it was only natural to extend into running. We took three years to do this because I wanted to make sure that we have perfected the technology and innovation in our trisuits and cycling jerseys. Now we are ready to implement this innovation into our new running kits,” said Noor Ashikin Aziz, founder and director of PURPOSE Performance Wear. “This is a milestone in running wear for our local runners,” he added.

The first in the PURPOSE for Running line to be launched is the PRO Performance series that will feature PURPOSE’s unique mesh fabric technology. PURPOSE products are developed and constructed with a combination of lightweight, high air flow-through fabrics made from different polymer, elastane and nylon weaves to provide the best heat dissipation and temperature regulating capability.

The PRO Performance running knit in particular is made of 79% polyester and 21% elastane. This combination advanced fibre weave has been selected for use in this running line because it is one of the thinnest weaves available. It is twice as light compared to its competitors from Europe or Australia in the same category. Light and cooling for humid and dry heat, this is something that many international products fail to address here in this weather.

In line with the product design thinking that drives every PURPOSE’s trisuit and cycling jersey, the running top will be one of, if not the lightest, most breathable, fastest drying running tops one will ever wear. This is backed with results from indoor treadmill and outdoor open field running tests proving that the top does not weigh down or become heavy even when drenched in sweat.

The initial launch of the PURPOSE Running PRO Performance collection includes singlets and long tights for women, as well as singlets, short-sleeved tees and mid-length tights for men. Eventually, there will be shorts, compression tights and long-sleeved tops. There will also be the ELITE Team collection that is catered for daily use by everyday runners.

The PURPOSE Running collection can be purchased at

PURPOSE Performance Wear Enters An Official Partnership with Malaysia Triathlon

SINGAPORE, 26 Sep 2019 – PURPOSE Performance Wear, a premier trisuit and cycling kit brand from Singapore, is pleased to announce the partnership with the Malaysia Triathlon Association (“Malaysia Triathlon”) as their official racing and training wear sponsor. This comes shortly after the announcement of a similar partnership with Triathlon Singapore.

This partnership with Malaysia Triathlon is in support of Malaysia’s national athletes, who will be wearing high performance PURPOSE trisuits and cycling kits for training and races such as the Southeast Asian Games.


PURPOSE Performance Wear Enters An Official Partnership With Triathlon Singapore

SINGAPORE, 23 Sep 2019 – PURPOSE Performance Wear, the only homegrown trisuit and cycling kit brand in Singapore and Southeast Asia, is proud to announce the partnership with the Triathlon Singapore (TS) as their racing and training wear sponsor.

Effective from today, this partnership is in support of our national athletes under TS, who will be suited up with high performance PURPOSE trisuits and cycling kits for their training and races including the Southeast Asian Games.


Suara Naluri – Episode 4

We are so blessed that Suria featured us on their Suara Naluri documentary series, telling our founder’s story and the journey of our homegrown label. Here is the full video:

Colours. They fill us. They’re there for our best achievements and are always there in our everyday efforts.

In 2018 may colours fill you. With joy, happiness, elation and accomplishments. From your training, your rides, your races, and most of all, your training mates. Colours. May they find you. And may you, find your 2018.

Wishing everyone a wonderful, and colourful year ahead.

Compete vs Complete. Purpose Team Australia II Clinches 2nd in 4-Men Team Category. 3rd Overall at Race Across America

Compete vs Complete. What does it take to come in among the top in what is dubbed as the world’s toughest bike race – Race Across America? In the case of Purpose and Team Australia; 4 good riders, 12 fantastic crews and the comfortable kits they have ever worn.

Coming in into Oceanside, California already with goals of competing for the win, Team Australia II outfitted by Purpose was confident. Thus the 2nd place in the 4-men team category was an achievement not only hard earned but also well deserved.

To come in the top spots, we had to set a record of finishing the 3010 mile race with 7 days. That’s 4845 kilometres. And we did. Finishing the 3010 mile distance in 6 days 12 hours and 29 minutes.

Already a big feat for Team Australia II, this accomplishment was an even bigger one for Purpose. A first major race for us, this win will inspire us to take on bigger, more prominent challenges in the future. We look forward to more achievements ahead.

For more on Purpose, please email or visit

About Purpose: Founded in Oct 2015, Purpose aims to be the South East Asia voice contributing to the growth of the sports of triathlon and cycling regionally. With the explosive growth of multi-sports like triathlon and cycling in the countries of the SEAsia. Purpose believes that more than about winning, sports is about connecting closer with our own selves.

2 Different Stories, One Common Purpose

Success is the good fortune that comes from aspiration, desperation, perspiration and inspiration.

It is just about 10 days until Purpose embarks on a journey that personally, I would have thought will happen much later. Within this small span of time since Purpose launched, we are going to the global stage!

The Race Across America – one of the most respected and longest running endurance bike race in the world, begins in July 17, 2017. And together with Team Australia II, we go to the USA with the aim of making this year’s RAAM campaign a winning one.

The stories of how Purpose and Team Australia II came together however, could not be farther apart. In 2015, the then Team Australia had made a successful outing in RAAM, clinching a podium position coming third in the 4-man team category. Now two years on, they go to RAAM with the training, experience and confidence of doing better.

Purpose, on the contrary, is a young brand with big ambitions. Only around since 2016, Purpose create products around performance and comfort at the core. Big strides happen when big chances are taken, and it was this thinking that paved the way to Purpose entering into this endeavour. 

Being in a global stage such as RAAM is no mean feat however we are confident that both Purpose and Team Australia II will be able to rise to this challenge. We have every aim to come back as winners.

To inaugurate this partnership, Purpose has released the Team Australia II Limited Edition rider and crew kits for sale. Do browse through them in our online store. At the same time, also browse our range of Purpose before-and-after race wear like jackets, hoodies, t-shirts and caps.

The team are all excited to wear and display them for all to see in June 17.

So in 10 days time, do follow Purpose and Team Australia II on Facebook and Instagram for daily updates. I do hope that by the end of it, the news will be a jubilant one! An announcement to the world of Purpose.

Update: You can track Purpose and Team Australia II’s progress in the race daily at the link below from June 17 onwards. Cheer us on.

Purpose Sponsors Team Australia II in Their Quest to Win The Race Across America (RAAM)


To Take On The World’s Toughest Endurance Cycling Race, With Purpose

2 April 2017

Singapore, SG: Purpose Performance Wear is pleased to announce it’s sponsorship of Team Australia on their 2017 Race Across America (RAAM) campaign this June 17. With this deal, Purpose will be the exclusive supplier of cycling kit and clothing for the support crew.

Likening this partnership to one that is cut from the same cloth, this campaign will see both organisations working together to take on the challenge of what many has dubbed as the ‘World’s Toughest Bike Race’.


Singapore-Based Purpose Signs Three Elite Athletes on 3-Year Contracts. More are being scouted.


Putting Singapore into the regional and global triathlon scene

1 March 2017

Singapore, SG: As part of a drive to get into the triathlon and cycling scene around the region as well as globally, Purpose has signed on 3 athletes on a 3-year sponsorship contract each. One is a Singapore-based triathlete, the second is based in Malaysia while the third, in Spain.

The athletes; Lesley Lang (Singapore), Samantha Lee (Malaysia) and Alvaro Astiz Conde (Spain) will be wearing the Singapore-based Purpose cycling jerseys, triathlon suits, accessories and other Purpose athletic wears in all their training, races, and activities related to their sport.