Author Comms at Purpose

Founded in Oct 2015, Purpose aims to be the South East Asia voice that contributes to the growth of the sports of triathlon and cycling regionally. With the explosive growth of multi-sports like triathlon and cycling in the countries of the SEA, Purpose's mission is to connect athletes closer with their athletic potential in their own way. Achievements are not only about winning but more, when we can find ourselves.

Profile in purpose: Faced with type 1 diabetes and cancer, he chose triathlon instead

Nick Glover Born on the Isle of Man, 1977. Nick grew up playing football, like most young boys; growing up stout and with good reflexes. However, adversity struck when he was diagnosed with Type 1 Diabetes at the age of… Continue Reading →

Welcoming 2018 with colours, and purpose

Colours. They fill us. They’re there for our best achievements and are always there in our everyday efforts. In 2018 may colours fill you. With joy, happiness, elation and accomplishments. From your training, your rides, your races, and most of… Continue Reading →

November and December. Finishing the year strong at Ironman and Ironman 70.3 Langkawi

#findyourpurpose To cap off a purposeful first year, Purpose showed up strong at Ironman and Ironman 70.3 Langkawi 2017 surprising even ourselves. Fulfilling the promise of performance wear for triathlon and cycling built for the humid weather of South East… Continue Reading →

September and October. As racing season go on, Purpose continues momentum.

#findyour2017 With the season in full swing in September and October, Purpose began gaining traction in the triathlon and cycling scenes within Singapore and Malaysia. Straight from the high of having proven at the global stage at Race Across America, we… Continue Reading →

In July and August, we showcased ourselves at the Race Across America

Collaborating with Team Australia II, we took the leap to feature our jerseys and cycling bibshorts in the world’s toughest cycling race – Race Across America. The race is a total of more than 5,000 kilometres which the team completed in… Continue Reading →

In May & June, we introduced Purpose to the world

#findyour2017 After incubating for most of 2016; and several product upgrades later, we announced the launch of Purpose Performance Wear in May and June. Hosting two events in Singapore and Malaysia to commemorate this, our mission – to create for South… Continue Reading →

In March & April; signed athletes under sponsorship strategy, reaping benefits

#findyour2017 To deepen further the narrative that Purpose is designed and made for elite performance, we signed on several regional athletes under our sponsorship strategy. Lesley Lang Shuang (Singapore), Samantha Lee (Malaysia) and Alvaro Astiz (Spain) we’re the first to… Continue Reading →

In January & February, Purpose secured investments that helped us to be where we are today

#findyour2017 After incubating for most of 2016; testing fabrics, construction and products using most of our founder’s savings, we secured two rounds of seed investment in January and February 2017. This allowed us to be more ambitious in our product… Continue Reading →

Purpose Customs Tour de Chiang Mai Doi Inthanon Jersey

Although in general, we do not do custom jerseys because of the difficulty in maintaining design, style and product quality; we had taken exception with a group of Singapore-based riders who was making the ride up the fabled mountain of… Continue Reading →

Post-race reflections on Purpose, and the Ironman 70.3 Langkawi

Going into race weekend things got hectic. There was much to do, things yet to be prepared, and equipment to be tweaked. There was also the added pressure to do well – not just for myself to complete, but also… Continue Reading →

Compete vs Complete. Purpose Team Australia II Clinches 2nd in 4-Men Team Category. 3rd Overall at Race Across America

Compete vs Complete. What does it take to come in among the top in what is dubbed as the world’s toughest bike race – Race Across America? In the case of Purpose and Team Australia; 4 good riders, 12 fantastic… Continue Reading →

Better, Faster, Bolder. A Different Approach to Jerseys and Triathlon Suits.

In sportswear, technical does not necessarily mean ‘tech’. Instead technical is about approaching product design differently–either by implementing small functional changes or using an entirely new fabric altogether to help in performance enhancements or something truly game-changing. Like Adidas’ implementation of… Continue Reading →

Purpose Sponsors Team Australia II in Their Quest to Win The Race Across America (RAAM)

FOR IMMEDIATE RELEASE  To Take On The World’s Toughest Endurance Cycling Race, With Purpose 2 April 2017 Singapore, SG: Purpose Performance Wear is pleased to announce it’s sponsorship of Team Australia on their 2017 Race Across America (RAAM) campaign this June 17. With… Continue Reading →

Singapore-Based Purpose Signs Three Elite Athletes on 3-Year Contracts. More are being scouted.

FOR IMMEDIATE RELEASE  Putting Singapore into the regional and global triathlon scene 1 March 2017 Singapore, SG: As part of a drive to get into the triathlon and cycling scene around the region as well as globally, Purpose has signed on 3… Continue Reading →

Ride with Purpose. Taiwan Round Island

The Inspiration Behind Our Special Edition Women’s Purpose Cycling Jerseys

The story of a weave. A weave always start as a thread. And over many layers of threads something beautiful is crafted. Like a weave, it takes many rides, most times the same ones over and over, until you become… Continue Reading →

Chasing Rainbows. When effort means more than outcome

Rainbow Chasing: A person who is out of touch with reality. They chase dreams that are too old for or are not talented enough to be chasing ~ Urban Dictionary Chase Rainbows: If someone chases rainbows, they are trying to… Continue Reading →

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