We have launched our own podcast series! The PURPOSE Podcast is brought to you by PURPOSE Performance Wear with co-hosts Noor Aziz, founder of PURPOSE, and Cheryl Tay. This podcast is where we talk to every man (and woman) on the street, not just athletes or triathletes, and find out from them, what brings them purpose.

Our first guest is Arthur Tong, founder of Elevate Performance Coaching. After serving in the Singapore military for 13 years, Arthur decided to pursue another calling of his – to become a triathlon coach. He left the force and set up Elevate Performance Coaching, where he currently coaches age group athletes for Ironman. Over the past years, he has been experimenting training methodologies with his wife Elaine Young.

Their combined efforts have produced spectacular results with Elaine qualifying for the prestigious Ironman World Championship in Kona twice, on top of multiple qualifications for the Ironman 70.3 World Championship. With his expertise from his time in the military leading his soldiers and his experience in coaching Elaine to the top, Arthur is confident in his coaching abilities and the value he can bring to his athletes.

Listen to this episode with Arthur on Spotify here.