SINGAPORE, 26 Sep 2019 – PURPOSE Performance Wear, a premier trisuit and cycling kit brand from Singapore, is pleased to announce the partnership with the Malaysia Triathlon Association (“Malaysia Triathlon”) as their official racing and training wear sponsor. This comes shortly after the announcement of a similar partnership with Triathlon Singapore.
This partnership with Malaysia Triathlon is in support of Malaysia’s national athletes, who will be wearing high performance PURPOSE trisuits and cycling kits for training and races such as the Southeast Asian Games.
“We started out as a homegrown label in Singapore but our plans are to expand our reach into the region, as we pursue our global vision. This partnership with Malaysia Triathlon is the first of many to come, aligned with the goal of building the first international triathlon and cycling wear brand from Southeast Asia,” said Noor Ashikin Aziz, founder and director of PURPOSE.
He added, “We have done a lot of research and development to ensure that our products will help athletes battle the heat and the humidity of our tropics. Partnerships like these, such as with Malaysia Triathlon, will enable us to constantly innovate and keep ahead in this technical space.”
“We are delighted to be partnering with PURPOSE, a brand born in Southeast Asia that understands the extreme weather conditions our athletes endure when racing in this region,” said Ramzulhakim Ramli, president of Malaysia Triathlon.
“Our national athletes have shown perseverance, discipline and dedication to reach the pinnacle of the sport in the country. We believe that partnering with PURPOSE will elevate their performance to another level by gearing them up in high quality triathlon wear that is breathable, cooling and lightweight.”