PFbrick series for Powerman Malaysia

We are launching the PURPOSE Fellowship Brick series, led by Ziq Junaidy, to help you train in the lead up to the Powerman Malaysia 2020! It will take place every Sunday from 2 February to 8 March at 7.00am. Meeting point is the parking lot of Palace of Justice at Putrajaya.

Here is the training programme:

2 Feb 2020 – 30 min run (easy) > 60km bike (steady) > 5km run (easy)

9 Feb 2020 – 30 min run (easy) > 60km bike (tempo) > 5km run (easy)

16 Feb 2020 – 5km run (easy) > 30km bike (race pace) > 5km run (tempo)

23 Feb 2020 – 2 hours bike (steady) > 30 min run (race pace)

1 Mar 2020 – 1 hour bike (easy) > 30 min run (easy) + 1 hour bike (race pace) > 30 min run (race pace)

8 Mar 2020 – 1.5 hour bike (easy) > 30 min run (easy)

You may go at your own pace, so don’t worry about your timings. The most important thing is we get to train together and motivate each other!

Register your interest at!

Use Waze to get to the parking lot of Palace Of Justice, Jalan P3m, Putrajaya:

PURPOSE Running launch in Malaysia

On the same weekend, we also launched PURPOSE Running in Malaysia at Ahh-Yum by Kampong Kravers at Bukit Damansara. Thank you for coming out to join us on a Sunday morning for a run led by SEA Games athlete Ziq Junaidy and breakfast on us!

You can view the rest of the photos here.

PURPOSE Running launch in Singapore

It was a very exciting weekend for us as we officially launched our all-new PURPOSE Running PRO Performance collection at the new KHcycle at ECP’s Cyclist Park. This is the top tier of our running collection and we will be releasing other tiers in the months to come. We will also release more colourways, as well as other types of apparel such as shorts and long-sleeved tops.

Gathering at 7am in the morning on Saturday (18 January), we set off for an easy 5km run led by our marketing girls Cheryl Tay and Cheryl Wong, as well as our Singapore ambassador Ng Wei Quan. Right after the run, it was breakfast first before our founder Noor gave a presentation on PURPOSE running.

We also released our brand new head bands and socks!

Thank you for joining us! You may view the rest of the photos here.

PURPOSE Performance Wear launches the ‘Most Comfortable Running Kits’ you will ever wear

Three years after its inception, PURPOSE Performance Wear – the only homegrown triathlon suit and cycling kit brand with a consumer base across Southeast Asia, Australia, Europe and United States – is extending its technical performance range into running with a line called PURPOSE for Running. Titled Developed by Us, Made by You, this is the same theme that will be driving PURPOSE’s brand campaign and conversations for 2020.

A specialist in premium, technical, high quality performance wear specifically developed and made to cope with the heat and humidity of the tropical region, PURPOSE started out focusing on triathlon, a multisport that involves swimming, cycling and running. Cycling jerseys were the first to be developed and launched in 2017, followed by trisuits later that year.

“Being a technical performance wear brand for triathlon, it was only natural to extend into running. We took three years to do this because I wanted to make sure that we have perfected the technology and innovation in our trisuits and cycling jerseys. Now we are ready to implement this innovation into our new running kits,” said Noor Ashikin Aziz, founder and director of PURPOSE Performance Wear. “This is a milestone in running wear for our local runners,” he added.

The first in the PURPOSE for Running line to be launched is the PRO Performance series that will feature PURPOSE’s unique mesh fabric technology. PURPOSE products are developed and constructed with a combination of lightweight, high air flow-through fabrics made from different polymer, elastane and nylon weaves to provide the best heat dissipation and temperature regulating capability.

The PRO Performance running knit in particular is made of 79% polyester and 21% elastane. This combination advanced fibre weave has been selected for use in this running line because it is one of the thinnest weaves available. It is twice as light compared to its competitors from Europe or Australia in the same category. Light and cooling for humid and dry heat, this is something that many international products fail to address here in this weather.

In line with the product design thinking that drives every PURPOSE’s trisuit and cycling jersey, the running top will be one of, if not the lightest, most breathable, fastest drying running tops one will ever wear. This is backed with results from indoor treadmill and outdoor open field running tests proving that the top does not weigh down or become heavy even when drenched in sweat.

The initial launch of the PURPOSE Running PRO Performance collection includes singlets and long tights for women, as well as singlets, short-sleeved tees and mid-length tights for men. Eventually, there will be shorts, compression tights and long-sleeved tops. There will also be the ELITE Team collection that is catered for daily use by everyday runners.

The PURPOSE Running collection can be purchased at

PURPOSE Ambassador: Fitri Tasfiah

To recover from her shin splint injuries two years ago, Fitri Tasfiah was out of running for a while. It was during this time that she picked up swimming as part of her rehabilitation.

In early 2018, she slowly started to run again but she could only manage 5km. That was when her friend suggested she try a triathlon so she could do swimming and cycling as well, instead of just focusing on running.

Hence, the 34-year-old yoga teacher, host and blogger signed up for the TriBuddies Anniversary Triathlon that was for beginners. “I only had two weeks to prepare for it and I found myself riding a road bike for the first time! I also had to adapt my body to do three sports at one time – swim, bike and run,” she recalled.


PURPOSE Ambassador: Dedy Bunyamin

For someone who thought doing an Ironman race would be impossible for him, Dedy Bunyamin has completed five full distance Ironman races (including the recent Ironman Malaysia) and nine Ironman 70.3 races in the last five years.

“A good friend of mine started doing Ironman first and I slowly picked up an interest as I found that it is boring to just cycle. Then I was influenced by this friend who managed to complete an Ironman even though he wasn’t sporty,” said the 49-year-old business owner.


PURPOSE Ambassador: Hilda Novianti

Four years ago, Hilda Novianti picked up running after the birth of her second child. A friend of hers, Riyo Hanggoro, then invited her to try a mini-triathlon event held by Triathlon Buddies Indonesia, the largest triathlon community in Indonesia, in 2017.

Through this community, she was introduced to the sport more and learnt how to swim in the open water, how to do transition and more. Her first triathlon race was in Sungailiat, Bangka, Indonesia in April 2017. Sungailiat is known for its calm waters, hence being friendly for first-timers, and the road is smooth for cycling too. Hilda finished third in her age group in the sprint distance!


PURPOSE Ambassador: Lucky Bagus Waskito

One morning in 2017, Lucky Bagus Waskito could not get out of bed because of severe pain in his lower back. After consulting five doctors, one of them finally found the cause – this was a subsequent effect of his knee injury eight years ago.

“I competed in the Indonesian Collegiate Basketball League in 2009 and during one of the games, I got hit by a player from the other team. My right knee got twisted badly and I tore my meniscus. I did physiotherapy for nine months after, but I guess the old injury came back to haunt me,” the 31-year-old reservoir engineer explained.


PURPOSE @Ironman Malaysia 2019

Ironman Malaysia has always been a big event for us and this year is no different. From just a simple appreciation dinner in 2017 to a breakfast run with 100 runners last year, we had our biggest outing in Langkawi this year.

For the first time, we had a booth at the race expo at the Mahsuri Exhibition Centre, where we sold a range of our popular trisuits and also launched our all-new cycling caps and caps. Thank you for visiting us!


Customer Testimonial: HP Tri Team

Big on employee engagement and work-life balance, Hewlett-Packard (HP) sponsors race participation for their employees in multiple sports such as dragonboating, marathons and triathlons. This gives employees the opportunity to bond and also create forums for them to exercise and stay healthy.

11 years ago, the HP Tri Team was formed by the HPSRC (HP Singapore Recreation Club) and this year the team hit its highest contingent ever, of 90 triathletes.