5 reasons why you should wear PURPOSE
Our products are designed and developed specifically for our climate. The heat and humidity in this part of the world, in our Southeast Asian region, is no joke. With humidity […]
Martin Choo: Cycling has always been a constant in life
Cycling has always been a constant for Martin Choo, providing him with direction and being the activity that helps to clear his head and reflect on life. A big part […]
The PURPOSE Podcast: Rupert Chen, from mechanical engineer to triathlete development
RC Coaching is a name you would have (and should have) heard of if you’re in the sport of triathlon in Malaysia. Named after the founder and head coach Rupert […]
Kelly Pereira: Triathlons helped her to overcome anxiety and focus in life
Feeling lost in life, Kelly Pereira struggled to find a focus. “Being on the bigger side didn’t help and I didn’t have much self-worth,” the 38-year-old jobs skills analyst said.Nine […]
Richard Farren & Sophie King: One year to turn pro
People are getting retrenched and losing their jobs. People are turning to alternative sources of income, like starting home-based baking businesses. It is a strange time, one that brings uncertainty, […]
A Note From The Founder: BETWEEN MANY WORLDS, IN MORE WAYS THAN ONE. THE 20/21 SEASON SERIES.
In many ways, the launch of the PURPOSE 20/21 Season Series is influenced by the transformative period that we are all going through. As the team and I were brainstorming […]
CUSTOM by PURPOSE – Philipp Kloeber: Supporting ocean conservation through triathlons
Seeing ocean dead-zones, bleached corals and armies of industrial fishing vessels on his diving trips in recent years made Philipp Kloeber feel angry and shocked about the state of the […]
CUSTOM by PURPOSE – Kenneth Tan: “A brand that understands the harsh conditions of tropical weather”
Kenneth Tan used to be extremely active and fit back in high school, competing in canoeing at the national level. Now 30, he actually completed his first Ironman 70.3 at […]
The PURPOSE Podcast: Allison Yee – On her purpose as an undergraduate, entrepreneur, national triathlete
Only 24 years of age, Allison Yee has accomplished more than her peers, in competitive sports, academics and business. So what’s her secret to balancing all these at the same […]
Inspired by two worlds. Designer Sue Kay talks about the ideas behind the 20/21 Series
Clad in skin-tight Lycra and punishing themselves in the heat. That’s what most people see when they watch a triathlon race. Not for the creative mind that Sue Kay has. […]
The most brutal Challenge so far
Lights on the bike are blinking. Lots of chatter in the dark. Brave souls getting their gear on to attempt the Everesting Challenge. One man was filled with excitement and […]
The PURPOSE Podcast: Andy Wibowo, from Olympian swimmer to rising Ironman star
Ironman age group elite athlete Andy Wibowo from Indonesia is a well-known name in the triathlon circuit, having qualified for the prestigious Ironman World Championship in Kona twice, as well as […]
An easier way to Custom with Custom by Purpose
Message from Founder, Noor Aziz Nothing happens by staying still Hello all; Today I’m proud to announce CUSTOM by PURPOSE, an end-to-end online design-to-production, including order taking and fulfilment facility […]
PURPOSE Everesting Challenge 2020
In celebration of this year’s Malaysia Merdeka Day, we created an Everesting Challenge to climb the elevation of Mt. Everest (8,848m) on our bicycles. Led by SEA Games athlete and […]
The PURPOSE Podcast: Josiah Ng, 3-time Olympian and the motivation to motivate others
Malaysian professional track cyclist Josiah Ng (now retired) was the first Malaysian to make it into the Olympic cycling finals, before going on to become a three-time Olympian at Athens […]
The PURPOSE Podcast: Masri Khairuman, from prisons to pools
After working in the prison for 20 years (his first and only job since he finished national service), Masri Khairuman resigned to pursue a completely new career – as a […]
Made of HYPERMESH™ – A look at the fabric innovation found in Purpose performance kits
At the heart of all our products is our advanced fabric technology – HYPERMESH™. Unlike other kits made of a single, one-dimensional fabric, HYPERMESH™ is made of multiple advanced fabrics, […]
The PURPOSE Podcast: Merle Talviste, from planning landscapes to planning swim programmes
Head coach of Swimsmooth Singapore, Merle Talviste, only switched to sports as a career later in life. She was a landscape architect previously, doing city and regional planning, and her […]
5 reasons why you should make a custom trisuit with PURPOSE
A sense of pride, belonging and ownership – these are what you get from getting a custom trisuit from us, on top of our advanced fabric technology HYPERMESHTM to help […]
The PURPOSE Podcast: Colin O’Shea, from managing assets to managing athletes
In the next episode of The PURPOSE Podcast, we have Colin O’Shea, head coach and founder of COS Coaching. Seven years ago, Colin came to Singapore with his finance career in […]