Purpose Magazine


Zach Bitter set 2 new World Records in 100-Miles and 12-Hours on the treadmill in PURPOSE Running gear

American extreme endurance runner Zach Bitter set two new world records – one for the the 100 Miles Treadmill (12:09:15) and the other for the 12 Hour Treadmill (98.64 miles). Zach wore the PURPOSE Elite Racing running top and shorts… Continue Reading →

Zach Bitter to attempt 100 Miles Treadmill World Record in PURPOSE running gear

PURPOSE Performance Wear signs American extreme endurance runner Zach Bitter Zach will be wearing the PURPOSE PRO Performance running top and shorts for the entire duration of the 100 Miles Treadmill World Record Zach is currently the World Record Holder… Continue Reading →

Made Different, Yet United in Purpose – PURPOSE Custom

Developed to combat heat and humidity in weathers as temperate as Southeast Asia, PURPOSE has been keeping triathletes, cyclists and runners cool and comfortable since its inception. At the core of all our products is HYPERMESHTM – a unique fabric construction… Continue Reading →

PHOTOS: PFBRICK for Powerman Malaysia 2020

We launched a six-week brick training series, PFBRICK, to help participants train for the Powerman Malaysia duathlon race that was originally scheduled for 15 March. Led by Malaysian SEA Games athlete Ziq Junaidy, who planned the training for each week,… Continue Reading →

PHOTOS: Seen at Ironman 70.3 Bangsaen 2020

The Southeast Asian endurance racing season kicked off in late February with Ironman 70.3 Bangsaen, Thailand. This race managed to go on, before the world got into lockdown mode due to the COVID-19 situation. We spotted some participants in our… Continue Reading →

PURPOSE is officially in India

Earlier this year, we officially entered India, starting with a sponsorship of the Turathlon 2020 in Bangalore. We are also happy to announce that we are now present in India via our distributor Triathlon Solutions.

Endure IQ x SFuels x PURPOSE Ambassador Racing Team 2020

Today, we officially announce the partnership with Endure IQ and SFuels for their Ambassador Racing Team. This is a US-based athlete-ambassador programme that takes applications and awards the cream of the crop with a range of endurance training programmes, strategies… Continue Reading →

PFbrick series for Powerman Malaysia

We are launching the PURPOSE Fellowship Brick series, led by Ziq Junaidy, to help you train in the lead up to the Powerman Malaysia 2020! It will take place every Sunday from 2 February to 8 March at 7.00am. Meeting… Continue Reading →

PURPOSE Running launch in Malaysia

On the same weekend, we also launched PURPOSE Running in Malaysia at Ahh-Yum by Kampong Kravers at Bukit Damansara. Thank you for coming out to join us on a Sunday morning for a run led by SEA Games athlete Ziq… Continue Reading →

PURPOSE Running launch in Singapore

It was a very exciting weekend for us as we officially launched our all-new PURPOSE Running PRO Performance collection at the new KHcycle at ECP’s Cyclist Park. This is the top tier of our running collection and we will be… Continue Reading →

PURPOSE Performance Wear launches the ‘Most Comfortable Running Kits’ you will ever wear

Three years after its inception, PURPOSE Performance Wear – the only homegrown triathlon suit and cycling kit brand with a consumer base across Southeast Asia, Australia, Europe and United States – is extending its technical performance range into running with… Continue Reading →

PURPOSE Ambassador: Fitri Tasfiah

To recover from her shin splint injuries two years ago, Fitri Tasfiah was out of running for a while. It was during this time that she picked up swimming as part of her rehabilitation. In early 2018, she slowly started… Continue Reading →

PURPOSE Ambassador: Dedy Bunyamin

For someone who thought doing an Ironman race would be impossible for him, Dedy Bunyamin has completed five full distance Ironman races (including the recent Ironman Malaysia) and nine Ironman 70.3 races in the last five years. “A good friend… Continue Reading →

PURPOSE Ambassador: Hilda Novianti

Four years ago, Hilda Novianti picked up running after the birth of her second child. A friend of hers, Riyo Hanggoro, then invited her to try a mini-triathlon event held by Triathlon Buddies Indonesia, the largest triathlon community in Indonesia,… Continue Reading →

PURPOSE Ambassador: Lucky Bagus Waskito

One morning in 2017, Lucky Bagus Waskito could not get out of bed because of severe pain in his lower back. After consulting five doctors, one of them finally found the cause – this was a subsequent effect of his… Continue Reading →

PURPOSE @Ironman Malaysia 2019

Ironman Malaysia has always been a big event for us and this year is no different. From just a simple appreciation dinner in 2017 to a breakfast run with 100 runners last year, we had our biggest outing in Langkawi… Continue Reading →

Customer Testimonial: HP Tri Team

Big on employee engagement and work-life balance, Hewlett-Packard (HP) sponsors race participation for their employees in multiple sports such as dragonboating, marathons and triathlons. This gives employees the opportunity to bond and also create forums for them to exercise and… Continue Reading →

Kona-bound: Claire Walton

Claire Walton is just arriving in Kailua-Kona for a third consecutive year for the prestigious Ironman World Championship. The 35-year-old English and Literature teacher at an international school in Malaysia will be racing in PURPOSE at the most exciting endurance… Continue Reading →

PURPOSE @Singapore International Triathlon

The Singapore International Triathlon once again tested everyone’s courage with rough conditions of the sea. It was a tough but you guys made it! Here are some photos of the awesome triathletes in PURPOSE (more on our Facebook page):

#HerPurposeIsHere – Jinella Chua

When you live with an Ironman, it is pretty hard not to get influenced at some point. Jinella Chua did a sprint triathlon in her early 20s and thought that anyone who would do a full Ironman is crazy. Then… Continue Reading →

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