#findyourpurpose To cap off a purposeful first year, Purpose showed up strong at Ironman and Ironman 70.3 Langkawi 2017 surprising even ourselves. Fulfilling the promise of performance wear for triathlon and cycling built for the humid weather of South East Asia, Purpose was worn by triathletes over the half and full Ironman distances. We are […]
#findyour2017 With the season in full swing in September and October, Purpose began gaining traction in the triathlon and cycling scenes within Singapore and Malaysia. Straight from the high of having proven at the global stage at Race Across America, we began proving ourselves at races around this region.
Purpose-built for the hot, humid conditions of South East Asia, Purpose triathlon suits and cycling kits began powering athletes to top ten and podium positions. It is through these successes that we know we’ve developed not just the most comfortable, but also one of the best performing, premium technical racing suits for triathlons and cycling.
Made by South East Asia, for heat and humidity of South East Asia.
Collaborating with Team Australia II, we took the leap to feature our jerseys and cycling bibshorts in the world’s toughest cycling race – Race Across America. The race is a total of more than 5,000 kilometres which the team completed in just over six days. The Australia II, wearing Purpose, came in 2nd in the 4-man team […]
#findyour2017 After incubating for most of 2016; and several product upgrades later, we announced the launch of Purpose Performance Wear in May and June. Hosting two events in Singapore and Malaysia to commemorate this, our mission – to create for South East Asia its own premium range of triathlon and cycling wear, conceived and built for […]
#findyour2017 To deepen further the narrative that Purpose is designed and made for elite performance, we signed on several regional athletes under our sponsorship strategy. Lesley Lang Shuang (Singapore), Samantha Lee (Malaysia) and Alvaro Astiz (Spain) we’re the first to be signed up. These were followed by Chris Ang (Malaysia) and Charlene Tang (Singapore) a […]
#findyour2017 After incubating for most of 2016; testing fabrics, construction and products using most of our founder’s savings, we secured two rounds of seed investment in January and February 2017. This allowed us to be more ambitious in our product development and plan for an increase in our brand exposure. We knew what we wanted […]
Although in general, we do not do custom jerseys because of the difficulty in maintaining design, style and product quality; we had taken exception with a group of Singapore-based riders who was making the ride up the fabled mountain of Doi Inthanon in Chiang Mai Thailand, one of the world’s toughest cycling climbs.
Going into race weekend things got hectic. There was much to do, things yet to be prepared, and equipment to be tweaked. There was also the added pressure to do well – not just for myself to complete, but also for Purpose to perform and be noticed.